POS - point of sale
Marketing studies indicate that it is mostly at the point of sale that consumers make the buying decision. So the high importance of promotional actions at points of sale.
At CLOE Events we develop point of sale promotion actions on all types of commercial surfaces. These actions become an essential and unavoidable form of communication, whose goal is to hit the target and influence the consumer when he is making his purchase.
More than an aggressive marketing action, we seek to promote an interactive marketing, where the presence of the brand is presented and strengthened so that the consumer knows or remembers its qualities through the experience of the senses that can be transmitted there.
We do not forget the importance that the promoters can have in these actions, where the involvement of this staff is crucial for its success.